Craveable Combos

We’ve said it once, and we’ll say it again: boring flavors just don’t cut it anymore. Consumers have short attention spans, and their cravings are constantly evolving. As a result, they’re focused on finding what’s new and what’s next, rather than going after more of the same. When it comes to flavor, this means that they’ve been demanding that brands push the envelope in terms of innovation. Like any recent trend, Millennials have been the driving force behind this demand. A mainstream flavor, like a plain BBQ, just doesn’t excite them anymore. They want brands to surprise them with unexpected flavors that they’ve never seen before. Our recommendation for giving these consumers what they want? Create innovative flavor combinations – or mashups, if you will – that will inspire and excite.

The best part about mashups is that you can generate a lot of buzz, while still appealing to a broader consumer base. Mashups can be as wild or as tame as you see fit for your brand and target demographics. Take two existing classics to create consumers’ new favorite flavor or come up with something totally new and unexpected to appeal to adventurous consumers. All it takes is inspiration and some creativity. Where do you look to get inspired to create a mouthwatering mashup? Keep reading to get our experts’ recommendations.

Get Inspired by Global

Ethnic cuisines are in, so you really can’t go wrong with looking to global cuisine for your mashup inspiration. Combine a trending global flavor, like Chinese Five Spice, with a mainstream flavor, like chocolate, BBQ, or honey for a flavor that can appeal to the masses while still attracting more adventurous consumers. Flavors like Harissa Dill Pickle and Shichimi Togarashi Ranch are sure to be a hit with the adventurous and not-so-adventurous alike. Want to kick it up a notch? Pair two or more trending global flavor profiles for a truly unique eating experience. Think Tikka Tzatziki, Filipino BBQ Brat, or Kimchi Latkes.

Hit a little closer to home by looking to trending regional American cuisines as a source of inspiration. Combine a regional flavor with a popular flavor for an exciting new mashup, like Cajun Apricot or Chesapeake BBQ.

Lean into the Latest Trends

A great way to appeal to not-so-adventurous consumers without taking them too far out of their comfort zones is by pairing a trending ingredient with a mainstream flavor. These kinds of mashups are perfect for shaking things up without reinventing the wheel. Start with a trending ingredient like Smoked Chipotle and combine it with a familiar favorite like Salsa, BBQ, or Ranch for an exciting new take on a classic.

Take things one step further in terms of innovation by drawing inspiration from multiple trends. Think Hot Maple Mustard, Smoky Bacon Banana, and Matcha Ginger Balsamic.

Create Your Own Mouthwatering Mashups

Hungry for more mashup inspiration? Check out our white paper to get more trend insights and flavor ideas. And keep an eye on our website for updates about our upcoming Limited Edition Mouthwatering Mashups Collection.