With summer just around the corner, now is the perfect time to start looking ahead at some of the top trends for everyone’s favorite summer treat: ice cream. From new dairy-free bases and healthier options to vibrant colors and unconventional flavors, the ice cream category has been undergoing a major transformation in recent years. Consumers have high expectations for this nostalgic and beloved treat – and these expectations are constantly evolving to reflect some of the biggest trends in the food industry. Here’s a look at some of the top trends influencing the ice cream category in 2022 and beyond.
Global Flavor Inspiration
International flavors are in demand with consumers, in both foodservice and retail and across food categories. The ice cream category, of course, is no exception. Consumers have been seeking out global flavors for their favorite frozen treats. Asian inspired ice cream products, in particular, have seen a substantial boost in demand, with mochi and rolled ice cream rising in popularity in the United States. In terms of flavor, matcha ice cream has become increasingly popular in foodservice establishments and has been adopted by brands of all sizes and types in retail. Asian flavors, therefore, may be especially appealing to ice cream consumers. Look to flavors like five spice berry, turmeric ginger, and Thai coconut and mango for inspiration.
Given that global options, in general, are on the rise, you can’t really go wrong when it comes to international flavors. Keep a close watch on the global cuisines that are beginning to trend in foodservice for endless ice cream flavor inspiration.
Plant-Based Possibilities
The plant-based food trend is huge right now and will only continue to grow as consumers focus on improving their health – and purchasing products that support sustainability. Plant-based ice cream alternatives have long been popular, due to their dairy-free status. These options, though, are no longer just for the lactose intolerant. A rapidly increasing number of consumers are trying to incorporate more plants into their diets, while many are also gravitating towards vegan diets.
The push for plant-based dairy alternatives has given rise to new possibilities for frozen dairy treats. Bases featuring popular plant-based beverages, like coconut milk, almond milk, and oat milk, are in demand with consumers. Embracing this trend is going to be essential for appealing to consumers who are conscious about their health and environmental impact.
Craving Customizability
Although food products may be mass produced, consumers want to be able to customize them to their own tastes. For the ice cream category, this presents a major opportunity for offering unique toppings and sauces. Get inspired by the latest trends and look to unexpected flavors and ingredients for something truly special that will allow consumers to create a custom ice cream experience. Dessert sauces that offer a little bit of spicy heat, for example, can allow younger, adventurous consumers to customize their ice cream to their tastes and the latest trends.
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