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Market Research & Consumer Insights

We track trends. And we set them too.

Knowing what’s trending now is great, but knowing what will be trending next is what really matters. Consumers’ cravings are constantly evolving as they grow increasingly restless and expect brands to innovate at unprecedented rates. Keeping up with the trends just isn’t enough anymore. That’s why we’re all about getting ahead of the trends – and setting them, too.

Trusted Insights from Our Trend Experts

We take the guesswork out of consumers’ cravings.

Our market research and consumer insight experts track trends year-over-year for dozens of product categories, with particular focus on emerging flavor trends to help you get ahead of the curve.

We have invested heavily in leading market research sources and also conduct our own consumer preference research to offer comprehensive insights into what consumers are craving now – and what they will be craving next. 

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Gap Analysis

Our market research experts will take a deep dive into your brand, comparing your offerings to current and emerging trends to identify gaps. We’ll conduct an analysis of the preferences and cravings of your targeted demographics to determine which flavors will be most appealing to those consumers.

Ideation

We’ll proactively innovate for you! Our market research and R&D experts will team up to offer flavor recommendations, customized for your brand with your product specifications and targeted consumer demographics in mind.

Sometimes, tasting is believing. So, we offer on-site ideation sessions, where our experts will come to you, equipped with our insights – and samples for taste-testing. 

Our Insights, On Demand

Sharing is caring. We keep you in the know about the latest food and flavor trends, sharing our experts’ insights with your team in a variety of ways, including industry involvement and qualitative and quantitative data analysis, our e-newsletter , and our weekly Culivision blog.

Inspired by Chefs, Backed by Data

As part of the worldwide Fuchs Gruppe, we have access to insights from around the world. Culivision, our global culinary division, has got all the flavor inspiration you need – and the trends to back them up.

Here’s how Culivision can support you:

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We track trends year-round to help you get ahead of the curve and anticipate the future of food.

Our global team of chefs, market researchers, analysts, and food scientists collaborate to create cutting-edge products that will inspire the next big food trends.
We proactively innovate to create custom flavor recommendations for your brand.
We partner with you to bring the joy of food to life for consumers around the world.
Our market research experts will take a deep dive into your brand, comparing your offerings to current and emerging trends to identify gaps. We’ll conduct an analysis of the preferences and cravings of your targeted demographics to determine which flavors will be most appealing to those consumers.

Gap Analysis

We’ll proactively innovate for you! Our market research and R&D experts will team up to offer flavor recommendations, customized for your brand with your product specifications and targeted consumer demographics in mind.

Sometimes, tasting is believing. So, we offer on-site ideation sessions, where our experts will come to you, equipped with our insights – and samples for taste-testing.

Ideation

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Innovation Tastes Better with the Right Partner

Stay ahead of the trends and create products consumers crave. Connect with our team to explore innovative, custom seasoning solutions. 
Let’s Talk Flavor