Between the pandemic and ongoing economic uncertainty resulting from inflation, experiencing the world has proven to be difficult—if not impossible—for many consumers in recent years, forcing them to turn toward food to create a sense of adventure. International and regional cuisines have allowed consumers to explore the world without having to leave home. Adventurous and not-so-adventurous consumers alike have found trying new cuisines to be a convenient and cost-effective means of exploration and escape amidst the ongoing responsibilities and stresses of daily life.
So, what are the top trending cuisines that consumers are currently craving? Keep reading to learn more about the latest global cuisine trends, the drivers behind those trends, and how food brands can capitalize on them to pique consumers’ interest.
Bringing Regional and Global Flavors Home
Due to inflation, many consumers have decided to cut down on the frequency they eat at foodservice establishments. That isn’t stopping them from experiencing foods and flavors from international cuisines, however. Although they’re also cutting back on groceries, too, many consumers are giving themselves some wiggle room in their budgets to get more creative with the dishes they’re cooking at home. Consumers are finding that cooking a regional or global inspired dish at home can sometimes be quite cost-effective, making these recipes even more attractive.
For younger generations, social media has a significant impact on the foods and flavors they decide to try and/or make at home. The endless creativity and inspiration found on social media platforms encourages consumers to try new things and experience unfamiliar flavors from cuisines around the world.
Another factor driving this trend is consumers’ boredom with existing flavors and options. The food industry is cycling through trends faster than ever, but the global and regional cuisine trend has managed to continue to capture consumers’ interest, thanks to the many different possibilities available. While brands can’t really go wrong with global inspired flavors, there are some cuisines that are trendier than others at any given time. This presents the perfect opportunity for international inspired LTO’s.
Global Cuisine Gateway
There are so many possibilities to explore in the global cuisine sector. Experiencing bold and unfamiliar flavors from various cultures around the world can be thrilling for adventurous consumers, leading them to seek out more exotic cuisines from faraway places. This is especially true for Gen Z and Millennial consumers who are looking for authentic recipes and flavors that allow them to feel like they’re eating like a local would, but from the comfort of home.
For less adventurous consumers, it can be a bit daunting to dive right into unfamiliar foods and flavors. An easy way to combat this hesitation is by introducing sauces, dips, or other toppings that give consumers the opportunity to add as much flavor as they want. Not only are toppers a promising solution, but snack products with international flavors can also be a less intimidating way for consumers to try out globally inspired flavors that they normally wouldn’t go for.
Cuisines to Keep an Eye On
Throughout this last year, African cuisine saw substantial growth, as did Jamaican, Chinese, and fusion cuisines. Looking forward to 2024, there are some new trending cuisines on the horizon. Authentic Chinese cuisine continues to see significant growth among consumers, but we are seeing Mexican, Latin, Mediterranean, and Indian foods pique the interest of consumers of all ages.
Indian cuisine is a perfect starting point for food brands looking to get in on the global cuisine trend in a way that stands out. Consumers are drawn to many Indian dishes due to their prominent use of trending spices, the vibrant colors of the spices and ingredients, and the complex flavors featured in these dishes. Not only that, but spicy foods are remaining popular among consumers, and many Indian dishes offer an addicting heat.
To help draw inspiration from Indian and other international cuisines, we recently released our Indian Inspirations Collection, which offers three meticulously crafted seasonings that reflect some of the traditional dishes found throughout India. Learn more about our Indian Inspirations Collection and contact us today to see how Fuchs can help you create something special!
Get inspired by our latest collection, Indian Inspirations. Request your complimentary samples today!