Sensory Evaluation
Solutions from Sensory Science
Which flavor do consumers like more? Is this flavor a match? Can consumers tell the difference after a formula change? Is this flavor too spicy, or is it just right?
These are the kinds of questions that our team of sensory experts can help answer for you through comprehensive sensory evaluation. Sensory evaluation is a science that measures, analyzes, and interprets people’s reactions to products as perceived by the senses.
Comprehensive Testing Capabilities
Recognizing how valuable sensory evaluation can be, we’ve invested heavily in our sensory capabilities, which include a dedicated laboratory equipped with the latest technologies for sensory evaluations and a trained employee panel.
Our testing capabilities include:
Discrimination Testing
Ideal for matching and formulation change projects, our carefully screened employee panelists compare product samples to determine if they can tell the difference between them. We specialize in tetrad methodology but can handle a wide variety of approaches.
Trained Taste Panels
Our trained panel measures critical differences for quality control and matching projects. Sorting and mapping techniques provide insight into the competitive landscape.
Hedonic Testing
Trained panelists provide insight and guidance on liking and diagnostic attributes to objectively guide product development.
Education Offered by Our Experts
We’ll share our knowledge and expertise in sensory evaluation with your team through a customized training session. Potential topics include sensory 101, understanding herbs, the science of heat, and more.
Innovation Tastes Better with the Right Partner
Stay ahead of the trends and create products consumers crave. Connect with our team to explore innovative, custom seasoning solutions.