Consumers are all for finding new and different ways to satisfy their sweet tooth, so when we were developing our newest collection, we decided to showcase three innovative seasonings that can level up sought-after sweet treats, and, more specifically, baked good products. Our new line of seasonings, Better Baked Goods, was inspired by consumers’ love for all varieties of baked goods.
This collection features three delicious seasonings that play off of some of the most influential trends right now: nostalgia, fun fusions, twists on familiar favorites, and so much more. Keep reading to learn more about the inspiration behind this new collection, details on the seasonings included, and what our experts foresee for the future of the baked goods category.
Why Baked Goods?
Many consumers are seeking out ways to treat themselves while also feeling good about the products they consume. It’s become increasingly important to many consumers to allow themselves to enjoy a bit of indulgence each day, and for many that means indulging in sweet treats.
We chose to focus on baked goods in particular because of the vast variety of products within the category. Not only that, but baked goods are incredibly versatile, serving as breakfast foods, snacks, desserts, making them ideal for innovation. The opportunities are truly endless when innovating within this category, and now is the perfect time for baked goods brands to step up their innovation game.
Our new collection showcases a few of the many possibilities when it comes to capitalizing on the latest trends to innovate with beloved baked goods products. We crafted seasonings that reflect some of the most prolific trends to demonstrate how simple yet unique flavors can take classic baked goods to the next level.
With such a large number of options in one category, selecting only three baked good products proved to be a tough task. We were passionate about staying in line with current trends, while also
finding ways to take some of the most classic baked goods to another level with simple yet unique flavors.
Our Featured Seasonings
Apple Lemon Dutch Baby Mix
The sweet yet zesty flavor of our Apple Lemon Dutch Baby Mix is the perfect twist on a traditional recipe. Known for its pancake-like texture, this mix includes citrusy, fruity notes that add a refreshing and fun twist to this globally inspired treat. Consumers have been seeking out new takes on familiar favorites, and this mix meets that demand!
Strawberry Basil Seasoning
It tastes exactly as delicious as it sounds! The bright and beloved flavors of strawberry and fresh basil are the highlights of our Strawberry Basil Seasoning. To showcase this seasoning, we decided to put a spin on babka, a traditional baked bread, by adding a less traditional filling than what is commonly used. With summertime inspired flavors that consumers won’t be able to get enough of, this seasoning is the perfect addition to babka and other popular baked goods.
Brown Sugar Blend
As a consumer staple, brown sugar creates the perfect base to craft a seasoning blend for baked goods. We decided to lean into popular nostalgic trends and create a seasoning that is made for coating the pineapple rings found on a pineapple upside-down cake. Warm spices like cinnamon and nutmeg enhance this flavor profile, making our Brown Sugar Blend the perfect seasoning for this classic cake and beyond!
Baked Good Innovation
Baked goods have been a go-to breakfast, dessert, or quick treat for as long as many consumers can remember. Innovation in the baked goods category has seen some strides in recent years, however, it’s time for brands to take that innovation to the next level. With so many popular and versatile products, the brands within this category have an opportunity to bring some of consumers’ new favorite flavor profiles to breads, pastries, and more.
Request your complimentary sample of the Better Baked Goods Collection today.