Baked goods are beloved! Boring flavors though? Not so much. When it comes to baked goods, it’s time to move beyond basic and deliver innovative flavors that will attract consumers – and keep them coming back for more. Our suggestion for adding some excitement to this ever-popular category? Shake things up by leaning into the latest trends. In this white paper, our experts offer their recommendations for where to look for flavor inspiration – and how to push the envelope to attract consumers of all ages. With dozens of flavor concepts, this white paper has everything you need to bring something new to baked goods.