When it comes to the cracker aisle, flavors tend to fall into one of two categories: cheese or Mediterranean-inspired. These days, though, consumers are craving something a little different… something a little more exciting. How do you reinvigorate a category that’s gotten a little bit stale? In this white paper, our experts answer that question, providing their recommendations for getting creative with crackers. With numerous flavor suggestions, consider this white paper your comprehensive guide to delivering cracker products that consumers will totally crave.