Translating Pinterest Searches to Food Trends

Each week, Pinterest develops a list of trending searches based on the amount of people who are looking for those specific topics. The top 5 this week consist of mostly summer themed recipes, including global-inspired dishes, citrus & fruity dishes, and recipes for the grill. Not only does this make for easy, fun, and creative inspiration, but the searches can also influence or reinforce food trends and consumers’ behavior. Get ready to be inspired! Keep reading to see our experts’ take on some of the top trending dishes this week.

Global Inspiration

Many of the recipes from these trending searches hit on regional cuisines, such as Mexican, Hawaiian, Middle Eastern, and Asian. Consumers are beginning to get excited about travel, but they still might think it is too risky given the circumstances. Food gives them a way to explore the world and different cultures right inside their own home. This has been a common trend throughout 2020 and 2021, allowing home chefs to combine comfort foods with global flavors.

Bring on the Heat

Spicy, spicy, spicy! Consumers have been craving heat! According to Mintel Menu Insights, flavors like Medium Hot (+54%), Cayenne Pepper (+28%), and Jerk (+38%) have been growing on menus between Q1 ’20 and Q1 ‘21. These spicy flavors have now found their way into consumers’ kitchens. Several of the recipes from the trending searches call-out heat, translating right into this spicy trend.

Grilled to Perfection

Nothing says summer like the smell of a grill! Consumers are taking advantage of this cooking method by using it for every meal of the day. The top searches feature a grilled breakfast flatbread, pineapple, and even tie in a regional cuisine with Mexican street corn! Home chefs are experimenting with ingredients and are looking to bring fresh, new food to their backyard.

Refreshing Fruit

Fruity flavors are one of the top trends in 2021, and they are even more popular in the summer. Bringing refreshing fruits such as pineapple, can bring a citrusy twist to a savory dish! Watermelon is a great addition to many summer dishes. From adding it to a salad or as a side dish, it will definitely catch consumers’ eyes when featured in a meal!

Translating the Trends

How can you use Pinterest as a resource for trends? These recipes can translate into flavors that could take your products to the next level. Grilled Pineapple or Spicy Bacon & Ranch on a snack base? Now that sounds tasty. The possibilities are endless when it comes to using these recipes as inspiration when innovating with new flavor concepts that consumers will love!

Top 5 Trending Pinterest Searches

  1. Summer Dinner Recipes
    • Top Pins
      • Instant Pot Chicken Shawarma Wraps
      • Hawaiian Chicken with Grilled Pineapple & Coconut Rice
      • Spicy Zucchini Taco Boats
  2. Summer Meals
    • Top Pins
      • Tortellini Caprese Pasta Salad
      • Chipotle Honey Chicken Skewers
      • Chinese Chicken Salad
  1. Dinner Ideas
    • Top Pins
      • Mexican Ground Beef Casserole
      • Sriracha Chicken Alfredo Pasta
      • Pineapple Teriyaki Chicken Meatballs
  1. Breakfast Ideas
    • Top Pins
      • Grilled Breakfast Flatbread with Asparagus & Bacon
      • Black Bean Quesadillas
      • Breakfast Enchiladas
  1. Grilling Recipes
    • Top Pins
      • Grilled Sweet Potatoes
      • Spicy Bacon Ranch Chicken Kabobs
      • Mexican Street Corn

Want to turn some of these recipes into seasonings? We want to partner with you to develop trendy, delicious, and quality blends. Contact us here for flavorful innovation!

 

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