Everybody loves a good snack, but now more than ever, they love a snack that’s good for them too. Consumers’ consumption of snacks isn’t slowing down anytime soon, as they use snacks to get them through the day. Their snacking choices, however, are shifting, as they seek options that are better for them. Better-for-you snacking has expanded to encompass to numerous new bases and types of products, as consumers’ preferences and health and wellness goals have evolved. From plant-based options and probiotics to extra protein and functional ingredients, there are many ways in which the market has evolved to match consumers’ latest cravings. Keep reading for just a few of the trends shaping the better-for-you snack categories.
Snack Bars
Snack bars as a category were impacted negatively by COVID-19, and as life returns to normal and consumers are once again on-the-go, the demand for snack bars is returning. Though there are a few areas of opportunity in snack bars, two areas of focus include functional benefits and plant-based claims. High protein and fiber claims have increased with roughly a third of snack bar launches in Europe over the past year featuring high/added protein according to Mintel. In addition to these added benefits, vegan and plant-based claims have continued to increase as various diets such as veganism and flexitarianism have become more mainstream. Pay close attention to the claims consumers are seeking out, as well as their dietary preferences and health goals, in order to focus your innovation efforts.
Alternative Snack Ingredients
With consumers having an increasing interest in snacks that are better-for-you, there has been a rise in alternative snack bases. One such example is the bean-based snack category. Bean-based snacks have the ability to appeal to consumers looking for items that are low-fat, high-protein, and high-fiber. Other examples of alternative snack bases include cauliflower, chickpeas, lentils, cassava, mushrooms, and even meat. Look beyond potatoes and corn as bases to appeal to health-conscious consumers who are looking for the added benefits these bases have to offer.
Better-For-You and Better for the Planet
Not only do consumers want snacks that are better for themselves, but they also want snacks that are better for the environment. There have been mounting concerns about the impact that human-beings are having on the environment, and consumers are looking to brands to be part of the solution. One way in which consumers are attempting to lessen their impact is by purchasing products that use upcycled ingredients. Upcycled ingredients refers to the utilization of ‘waste’ to create a new ingredient. Examples of this is an upcycled tortilla bread being used to create tortilla crisps and beer waste into vinegar. Consider ways in which your brand can lessen your environmental impact – and be sure to communicate these actions to consumers.
Are you ready to elevate your snack products? Contact us today to see how Fuchs can help make you something special.