CBD: The Trends Behind the Trend

There’s something about CBD! Over the past three years, demand for CBD has grown at an unprecedented rate. CBD is an extract derived from cannabis plants; while it does not contain THC (the primary psychoactive substance in cannabis), it has been investigated as a potential treatment for a various medical issues. Despite the fact that CBD’s regulatory status is complicated, consumers have been gravitating towards it for a variety of reasons. As such, food products and menu items that contain CBD have been grabbing consumers’ attention. But what’s driving this trend? Let’s take a look at two trends that may be responsible for CBD’s trending status.

Relieving Stress, The Natural Way

This may go without saying, but consumers are stressed out. And the pandemic has only exacerbated their stress. As a result, consumers have been on the look out for easy ways to relieve their stress. Given that CBD is believed to have a calming effect when consumed, it has been highly in demand recently. CBD is also touted for other health benefits, including reduced pain and better sleep. The pandemic has also given rise to a renewed focus in health and wellness, leading consumers to seek out natural solutions to their physical and mental health challenges. Not only that, but the health and wellness trend has given rise to the plant-based food trend, which has resulted in consumers looking to gain certain health benefits specifically from plants. Enter: CBD. Considering that it is derived from plants and has several potential benefits, it is no surprise that CBD is on the rise.

Earthy, Bitter Flavors

CBD isn’t just sought after for its use as a stress reliever; it is also in demand for its flavor. In recent years, earthy and bitter flavors have been rising in popularity. Consumers are growing increasingly restless, always seeking out what’s new and what’s next when it comes to flavor. “More of the same” just doesn’t cut it anymore. With that has come a new interest in exotic and unusual flavor profiles, giving rise to an interest in products that feature earthy and bitter flavors. CBD’s characteristic earthy flavor profile and aroma have only aided its growing popularity. Better yet, earthy and bitter flavors are incredibly versatile, allowing CBD to be added to a wide range of food products.

Looking to capitalize on the earthy and bitter flavor trend? Check out our newest collection, the Earthy Eats Collection, which features seasonings inspired by the flavor of hemp, minus the effects.