Consumer & Marketing Insights from the Experts
The food industry is cycling through trends faster than ever, as consumers’ preferences are constantly changing. As consumers continue to seek out what’s new and what’s next, it’s becoming increasingly important for brands to not only stay on top of the latest trends but to get ahead of the curve to create products that will grab consumers’ attention – and keep them coming back for more.
The key to standing out in a competitive market is figuring out what consumers will be craving next. But trying to get a handle on consumers’ ever-changing preferences takes a lot of time, energy, and resources. Let us take that off your plate. Our marketing research experts will help you take the guesswork out of consumers’ cravings.
What’s our secret sauce?
We invest heavily in some of the top consumer trend resources and have a dedicated team of experts who analyze trends year-round. We keep a close watch on what’s trending now – and look ahead to what’s up-and-coming.
We track trends in the constantly evolving retail market through retail scanner data from Circana. We subscribe to over fifty product categories and track the top flavors and brands, as well as top growth flavors and products. We also use this data to analyze health and wellness trends and growing claims, like organic and non-GMO. Additionally, we track new product introductions and emerging trends through Mintel GNPD.
What starts trending in foodservice – and particularly fine dining – eventually makes its way into retail, so we pay close attention to restaurant trends as well through Mintel Menu Insights. This includes in-depth analyses of LTOs and growing ingredients.
Beyond these key resources, we monitor an array of information sources including industry and trade journals, special studies, and third-party commissioned research.
Not only do we provide you with these insights, but we help you translate them into actual products for the marketplace. We’ll innovate for you! Our experts will equip you with concept ideas based on current and upcoming trends, customized for your brand and target demographics. Our goal is to help you create consumers’ latest obsessions and new favorite food products.
Global Insights from Culivision
Our global resources as part of the Fuchs Gruppe means that we have access to insights from around the world. Culivision, the Fuchs Group’s global culinary division, has got all the flavor inspiration you need – and the trends to back them up.
Reacting to trends isn’t enough to keep up with consumers’ ever-changing cravings. Setting the trends is where it’s at. Culivision’s marketing research experts from around the world conduct deep dives into macro and micro trends, tracking year-over-year growth for hundreds of thousands of foods, flavors, and ingredients. We’ve invested in leading marketing research sources to develop a holistic understanding of industry trends. Not only that, but we also conduct our own consumer purchase intent studies to better understanding consumers’ preferences – meaning that we have a wealth of original data and insights into what’s on the horizon for food and flavor trends.
Our analysts combine all of this data with analyses of industry trend insights in order to predict what consumers will be craving next. We then collaborate with our chefs to get ahead of the curve and innovate to create cutting-edge products that will inspire the next big food trends.
Culivision is just one of the ways that Fuchs delivers on our mission of bringing the joy of food to life for consumers around the world. Partner with us to create next level products, inspired by chefs and backed by data.
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