Introducing Our Fried and True Seasoning Collection

With all of the craze surrounding comfort food right now, we decided to highlight all things fried for our final seasoning collection of the year. The Fried and True Collection was inspired by consumers’ love for fried foods of all kinds. There has been an increase in demand for nostalgic foods with familiar flavors that bring consumers comfort. Because of this, for our new collection, we created three seasonings that can be used on a variety of fried foods and included recipes that involve more than just traditional frying techniques.

Each of the seasonings in this collection were developed to serve a specific purpose for an abundance of fried foods, including two topical seasonings for both traditionally fried and air fried foods, as well as a seasoning that was designed to create a dip, sauce, or spread for savory fried foods across the board.

Why Fried Food?

We’re sure you’ve heard the saying that “anything can be fried.” Indeed, the possibilities with fried food are seemingly endless, and our new collection wholeheartedly embraces that. This collection lets consumers experience trending flavors in ways that are familiar yet unforgettable. Bringing unique and delicious flavors to fried foods gives brands an opportunity to standout by offering new takes on familiar favorites. From side dishes and main courses to desserts and beyond, there are so many ways to innovate through various types of fried foods.

Fried food has been an ever popular and rarely changing sector in the food industry. We chose flavors that are currently trending but aren’t so common on many fried foods in the market today. According to Mintel, among all ingredient preparations, fried food items are the most common on menus as of Q2 2021. Although fried food has been around for decades, the category itself has continued to see growth through technique and innovation.

Our Featured Seasonings

Pickle Brine Seasoning

Just when you think consumers have gotten enough of pickle flavors, they come back wanting even more. According to Mintel, dill pickle was the top growth flavor between Q1 2022 and Q1 2023 with an increase of 542%. We’ve seen pickle flavors trending across categories, so it’s no surprise that the flavor on fried products would pique consumers’ interest. Our Pickle Brine Seasoning offers a tangy pickle flavor that consumers will be obsessed with. Better yet, it can be featured on a wide variety of fried foods, as well as modified for an abundance of non-fried food products.

Cajun Chesapeake Seasoning

Showcased on air-fried vegetables, our Cajun Chesapeake Seasoning combines two popular flavor profiles with a spicy twist. This seasoning pairs wells with proteins, appetizers, and more. We took two trending regional cuisines and created a mashup that is sure to impress consumers of all ages.

Signature Sauce Seasoning

Specifically made to create a sauce, dip, or spread for fried foods, our Signature Sauce Seasoning highlights those savory, smoky flavors that consumers are loving recently. There are so many possibilities with this versatile seasoning, which serves as the perfect starting point for a number of craveable condiments.

Better-For-You Fried Food?

While many consumers love the flavors and comforts of traditional fried food, health-conscious consumers hesitate to indulge in them. However, fried food today is more than just greasy goodness. The air fryer is all the rage among many consumers, including lovers of traditional fried food as well as those who are looking to get that same taste, but without quite as many calories. With that in mind while creating this collection, we decided to feature our Cajun Chesapeake Seasoning on air fried vegetables. These seasonings can be applied, or modified to apply, to both traditionally and air fried foods.

As our final seasoning collection of 2023, we geared these seasonings toward comfort as the colder months set in. The seasonings in this collection are just the beginning of what can be created for fried foods with flavors that consumers won’t be able to get enough of.

Ready to dive into the Fried and True Collection? Request your complimentary samples today!