When consumers think about snacks, what’s the first thing they think of? For many, it’s probably potato chips. No other snack has had quite the staying power and endless popularity as the potato chip. Potato chips have long been a go-to snack for consumers of all ages, thanks to their crispy crunch, classic and unique flavors, and salty, savory goodness. From diverse varieties that deliver different textures to creative flavor innovations, the possibilities are seemingly endless for this beloved snack, allowing each potato chip product to offer something unique to consumers.
Consumers – and especially younger ones – are proving to show interest in more exploratory flavors, expressing desires to purchase snacks that branch off of traditional chip flavors that have been mainstays in the category for years. As such, potato chip brands have more opportunities now than ever before when it comes to flavor innovation. Keep reading for our experts’ insights on current and up-and-coming flavor trends in the potato chip category – and how brands can capitalize on them to introduce craveable new products.
Diverse Flavor Bank
It’s no secret that the flavor diversity within the potato chip category is vast, with options ranging from classic flavors, like barbeque and sour cream and onion, to more adventurous varieties that reflect the latest trends. This wide array of flavors caters to adventurous and non-adventurous consumers alike, ensuring there’s something for everyone.
Snack brands have been innovating with their potato chip flavors for years to meet consumers’ ever-changing tastes and preferences, and they aren’t stopping anytime soon. With the industry cycling through trends faster than ever, it’s important for brands to stay on top of current and up-and-coming trends to innovate in ways that will make their products stand out on retail shelves in the coming years.
Although, classic flavors, like salt and vinegar, cheddar and sour cream, and barbecue, will always remain consumer favorites, newer flavors are gaining in popularity and carving out their niche in the snack market. For example, flavors that incorporate popular peppers, like habanero and jalapeño, have captivated consumers who crave a spicy kick. Bold flavors featuring traditional flavors from global cuisines, such as Korean, Cuban, and Mediterranean, are making waves, offering unique taste profiles that intrigue adventurous snack lovers. This dynamic range of flavors ensures that the potato chip category continues to thrive, constantly evolving to keep consumers interested.
Still, Space to Innovate
While there has been an increasing amount of innovation in the potato chip category, consumers are actively seeking out new foods and flavors that bring something different to the consumers tend to turn to snacks – and especially potato chips – for comfort during stressful times. Potato chips are the perfect base for savory, comfort food-inspired flavors, like bacon mac & cheese, fried chicken & waffles, and grilled cheese & tomato soup.
The possibilities don’t stop there! Not only can brands get inspired by savory, comforting flavors, but they can also innovate with other trends that consumers have been obsessed with lately,
including global and regional specialties, bold, spicy, and experimental flavors, fusions, gourmet and artisanal ingredients and flavors, and classics with a twist.
New and different is the name of the game when it comes to innovation and is the driving force behind many of those trends. Global and regional specialties, for example, highlight consumers’ desires to explore the world and cultures other than their own through food. Similarly, bold, spicy, and experimental flavors are a favorite among adventurous consumers as they continue to seek ways to try new, less conventional foods and flavors. Classics with a twist are perfect for both adventurous and non-adventurous consumers alike, as they offer a modern take on a familiar favorite. More recently, we’ve seen consumers of all ages interested in artisanal ingredients and flavors as they look to elevate their mealtime experiences with some sophistication.
Brands should draw inspiration from these trends to satisfy consumers’ cravings for all things new and different. Think flavors like maple bacon, tandoori masala, fiery dill pickle, Thai ginger lime, roasted poblano guacamole, and smoked gouda and chive. These flavors all touch on some of the most prolific trends we are seeing in the snack category right now – and anticipate seeing even more of in the years to come.
The constant innovation with flavors and textures keeps this category fresh and exciting, ensuring that potato chips remain a favorite among consumers everywhere. Whether enjoyed as a side dish, a comforting snack, or a gourmet treat, potato chips continue to satisfy snack enthusiasts’ cravings. Brands should consider innovating with their flavor offerings on a regular basis to keep up with consumers’ demands as they continue to explore new foods and flavors across all categories.
Ready to innovate with your potato chip products? Contact us today to see how Fuchs can help you make something special.