Reading The Season

Nothing builds anticipation – and grabs consumers’ attention – quite like a seasonal specialty, a beloved LTO to look forward to year after year. Foods and flavors help mark the passage of time, giving consumers something to get excited about. Seasonal LTOs present the perfect opportunity to innovate with the standout flavors of each season, drawing inspiration from beloved seasonal traditions and holidays. What makes for a successful seasonal LTO? In this white paper, our experts give their recommendations for tapping into what makes each season special and translating that into buzzworthy food products that consumers will totally crave – long after the season has passed. Packed with trend insights and dozens of concept ideas, consider this white paper your comprehensive guide to creating craveable LTOs inspired by seasonal trends.

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